1. Theme – Pick a design that is appropriate. Match the industry (consulting, educational, etc) to grab your audience's attention. Be simple, use fewer images, or be more creative, based on the nature or field.
2. Layout – Avoid using
paragraphs if appropriate except for the part of a case study or a similar
type of format. Bullet points allow your audience to listen and read the slide at the
same time. In short, it will keep them on the same track. Most presentations use blue as
background because it’s cooler to the eye. Even businesses prefer this color for
their logo or packaging because it symbolizes dependability. The background should not
overshadow the text. In some fields, they use the 8x8 rule: 8 words per line and
8 lines per slide. Use phrases instead of sentences.
